Responsibilities

• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns, exhibitions, and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
• Monitor the progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements and skills

• 3 – 5 years of proven experience as a marketing executive or similar role
• Degree in sales and marketing, Business Administration, or any other related course.
• Excellent written and verbal communication skills
• Must have strong analytical skills to analyze metrics and create reports
• Good understanding of market research techniques, data analysis, and statistics methods
• Must have a high level of creativity
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• Occasional travel may be required